Campbell's soup cans, 1962

When Warhol first exhibited these thirty–two canvases in 1962, each one simultaneously hung from the wall like a painting and rested on a shelf like groceries in a store. The number of canvases corresponds to the varieties of soup then sold by the Campbell Soup Company. Warhol assigned a different flavor to each painting, referring to a product list supplied by Campbell's. There is no evidence that Warhol envisioned the canvases in a particular sequence. Here, they are arranged in rows that reflect the chronological order in which they were introduced, beginning with "Tomato" in the upper left, which debuted in 1897.

I feel like i cant really think about my Airwick peices without at least recognising that i am aware of the above peice of work. I really didnt like this at school, in fact its the sort of work that i just didnt understand. Now, however i have come to realise the layers to a work of this kind. The exploitation of such a capitalist world is now of real interest to me, and is coming out in my recent work, however with a more domesticated tone. I am planning to read the essays in the POP LIFE catalogue that i just purchased from Amazon.

No comments:

Post a Comment